What Is Mobile Marketing ?
Mobile marketing is a component of digital marketing that is specifically targeted at how we use mobile devices. If you are interested in beefing up your advertising strategy and taking it into new directions, mobile marketing is a part of what’s hot in business advertising right now.
Cell phones have come a long way. Can you believe that once your phone plugged into your cigarette lighter and looked just like a cordless phone? Now, you can buy models that are small enough to slip into a small pocket or larger ones that can perform as many functions as your PC at home. That provides a lot of potential for the enterprising internet marketer trying to build their brand.
To get right to the point, mobile marketing provides a more direct way to communicate with the object of your advertising – the consumer. Through multimedia messages, simple text messaging, social media and other mobile apps, and mobile ready websites, you can target your niche quite effectively.
A Few Facts
Did you know that over 60 percent of the world uses a mobile phone for communication? Some that don’t are more than likely limited by their geographic location and the technology available there. That’s billions of people who can help you to build your brand.
Most people now use mobile phones that have texting capabilities. Short messages are easy to process. It takes less time to check a text than it does to check your email. When you can’t speak, texting is the preferred method of communication for people from all generations. So, why not use that to interact with your audience?
And, what types of content do people use their cellular phones to stay up-to-date on? They view news reports, weather, and emails, search the web and find out about financial matters.
Benefits of Mobile Marketing
For those who still aren’t sure about getting started in mobile advertising, here are a few advantages of note.
- Mobile phones are always attached to us – No matter where you are, just about everyone around you is carrying a cell phone. It makes staying in touch with family, friends and business associates more convenient.
- Mobile phones are always connected – Whether it is a 3G or 4G cellular network or Wi-Fi (where available), the internet can be accessed via a mobile operating system. This means that consumers have access to you and your products from just about everywhere.
- Mobile devices provide accurate metrics for evaluating marketing strategies – Just like with online digital media, you can embed code in ads and such for cell phones to measure various criteria. This information helps you to provide better products and service to your target audience.
What do you know about mobile marketing? If the answer is very little, this article can become a starting point to greater knowledge on the subject.